As a business major and activist, this book was insightful to the successes and hurdles of a business. I always despised the mindset and attitudes of your average businessmen, but still wanted to open up a business. I think Chouinard created a great guide/blue print for business-minded people who want to be the freshest, sustainable, quality-driven, eco-friendly, plus all the things that a common business is not composed of. He opens up a door to innovation, not just for the business, but within the business as well.
He brings up a good subject that we should all be aware of. Every and all human activity leaves some kind of waste or foot print that is irreversible and harmful to the Earth. Chouinard wanted to become a part of the solution and from the very beginning made strides to lessen, and if possible reverse, the carbon foot print that Patagonia made.
My only criticism is the content deep in the book are extremely detailed, repetitious, and interconnected. Then, the book lagged and became a little boring. Still insightful, informative, and with purpose, but it dragged on.
I would highly recommend this book to anyone trying to start a business, business major students, Patagonia consumers.. - really this book can be related to many different people.Get more detail about Let My People Go Surfing: The Education of a Reluctant Businessman.
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